Richard Williams
Dynamic Imaging 1: Spring 2008
Instructor: Jill Wissmiller
03/31/08
April Greiman is a creative contemporary designer, who is one of the first designers to use computer technology as a design tool while introducing the New Wave aesthetic to the United States. Formally, Greiman’s design education started when she failed the drawing skills part of the application to Rhode Island School of Design; however, recommended by Greiman’s dean of admissions, she attended the graphic design program at Kansas City Art Institute (KCAI) base on her graphics skills.
At KCAI, Greiman was given the opportunity to explore the principles of Modernism while being introduced by professor Wolfgang Weingart the New Wave, an effort to expand typographic communication by wide letter spacing, changing type weights or styles within a single word, and the use of type set on an angle. This used of typographic lead Greiman’s to experimenting with typographic by alter two-dimensional space of the page to a three- and four-dimensional continuum of time and space. After Greiman graduating from KCAI and moved back to her hometown (New York) for freelancing, she moved to Los Angeles were she founded her design company, April Greiman Incorporated.
Since then, base on Greiman graphic works, often collage-like, consist in layers of lettering and pictures as well as digital imaging, she has worked with varies companies such as the MAK Center for Arts and Architecture in Los Angeles, AOL/Time Warner, Microsoft, the US Postal Service, and the architects Frank O. Gehry, RoTo Architects, and others. Greiman has been awarded with numerous prizes and distinctions for her work including being a recipient of the American Institute of Graphic Arts Gold Medal for lifetime achievement.
Greiman’s work significant to our context by the way she uses color, myth, symbolism, and space in real time with typography. From Greiman’s experimenting at the leading edge of the New Wave to her digital media, Greiman have used typography in a unique way; though I do not like her work. Her work for me does not grasp my action very long aspect to notice her fancy techniques with communicating with typography.
In addition, April Greiman decision to go to KCAI was the best decision she could have ever made. Though I do not like her work I believe her talent and skills will inspire future artist from generation to generation.
March 31, 2008: http://en.wikipedia.org/wiki/April_Greiman
March 31, 2008: http://cathybytes.com/info/bio.html
March 31, 2008: http://www.aiga.org/content.cfm/medalistaprilgreiman
March 31, 2008: http://www.madeinspace.la/
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2 comments:
Pretty strait foward. Could another text have served you better? The P.S.A style of your message fits well with the font, but then again the graphic animated walking women suggest that maybe something else would work. And maybe just a personal thing when the words "When you" shows up for the first time it's scrolling across the screen in the reverse direction you would read it.
the second version I saw was much better because I could follow what you were saying better. The font choice was clean and effective. The spinning text creates an interesting look because it abstracts the letter forms.
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